Most of the entrepreneurs I've met heave a really unique outlook on their product or service. One of my favorite ways to meet new business owners is just to get to know the owners of the shops that I frequent. What I've found is that I much prefer the products and services I get from shopping local or small businesses to anything I get commercially. They usually have a much better quality and are sometimes even hand crafted which offers a much more unique experience than anything I could get in a store.
Having trouble getting the exposure you need from your ideal client? Having like-minded professionals at your back can be just the boost you need when starting out. In most cases, when I first started up there was never an instant following from clients, and that's how it will be for you too. Instead, most of my exposure, and in turn sales, came from fellow professionals who just simply talked about us. Like each others pages, collaborate, share a post from a peer that inspires you.
If you ask a entrepreneur what key aspect allowed them to succeed in their business, they will tell you it is hard work and the wisdom they gleaned from other professionals. Finding a mentor that has already succeeded at what you are trying to do makes a world of difference. I sometimes find that even my peers and other businesses who would usually be considered "competitors" have offered up rather helpful advice in areas I previously struggled with. This is a great place to ask questions about anything at all.